{"id":704,"date":"2023-10-03T16:56:13","date_gmt":"2023-10-03T19:56:13","guid":{"rendered":"https:\/\/showcases.hands.com.br\/?p=704"},"modified":"2024-10-29T18:11:25","modified_gmt":"2024-10-29T21:11:25","slug":"beta","status":"publish","type":"post","link":"https:\/\/showcases.hands.com.br\/?p=704","title":{"rendered":"BETA"},"content":{"rendered":"\n<div class=\"conteudo-case\">\n\t<div class=\"imagem-topo\">\n\t  <img decoding=\"async\" src=\"https:\/\/showcases.hands.com.br\/wp-content\/uploads\/2023\/10\/topo_pushplay.png\" \/>\n\t<\/div>\n\n\t<div class=\"conteudo-post\">\n\t\t<h1>Beta<\/h1>\n\t\t\n\t\t<div class=\"box-conteudo\">\n\t\t\t<div class=\"box-texto\">\n\t\t\t\t<div class=\"linha\">\n\t\t\t\t\t<h2>ANO: <\/h2>\n\t\t\t\t\t<p>2023<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"linha\">\n\t\t\t\t\t<h2>CASE: <\/h2>\n\t\t\t\t\t<p>Com o objetivo de apresentar um novo produto ao usu\u00e1rio e converter para o site, a marca Beta optou pela utiliza\u00e7\u00e3o do nosso formato PushPlay. <br>O cluster \u00e9 impactado pela thumbnail do v\u00eddeo da campanha e \u00edcone de play atrav\u00e9s de um push notification que redireciona para uma landing page com play autom\u00e1tico do v\u00eddeo completo. Ao final, um CTA leva para a URL indicada pelo anunciante.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"box-video\">\n\t\t\t\t<video poster=\"https:\/\/showcases.hands.com.br\/wp-content\/uploads\/2023\/10\/capa-beta.png\" controls>\n\t\t\t\t\t<source src=\"https:\/\/showcases.hands.com.br\/wp-content\/uploads\/2023\/10\/PushPlay_Mockup.mp4\" type=\"video\/mp4\">\n\t\t\t\t<\/video>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\t\n<\/div>\n\n<input id=\"push-button\" class=\"enviar-push\" style=\"display: block; margin: auto; margin-top: 50%;\" type=\"submit\" value=\"Enviar Push\" onclick=\"test();\" \/>\n\n<script type=\"text\/javascript\">\nif (!window.HandsMDM) {\n    document.getElementById(\"push-button\").style.display = 'block';\n}\n<\/script>\n<script>\n  document.querySelector('#push-button').addEventListener('click', () => {\n    var code = '5054-69610-74664';\n    if (window.HandsMDM) {\n      HandsMDM.showNotification(code);\n    } else if (webkit.messageHandlers.showNotification) {\n      webkit.messageHandlers.showNotification.postMessage(code);\n    }\n  })\n\n  window.addEventListener('load', function() {\n    if (!window.HandsMDM && !webkit.messageHandlers.showNotification) {\n      document.querySelector('#push-button').style.display = 'block';\n    }\n  });\n<\/script>\n\n<div class=\"qr-code-showcase\">\n    <p>Escaneie o Qr Code<br> no App do showcase<\/p>\n    <img decoding=\"async\" src=\"https:\/\/showcases.hands.com.br\/wp-content\/uploads\/2024\/09\/Beta.png\" alt=\"Qr Code\" \/>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beta ANO: 2023 CASE: Com o objetivo de apresentar um novo produto ao usu\u00e1rio e converter para o site, a marca Beta optou pela utiliza\u00e7\u00e3o do nosso formato PushPlay. O cluster \u00e9 impactado pela thumbnail do v\u00eddeo da campanha e \u00edcone de play atrav\u00e9s de um push notification que redireciona para uma landing page com [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16,5,12],"class_list":["post-704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria","tag-beauty","tag-push","tag-push-play"],"_links":{"self":[{"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=704"}],"version-history":[{"count":4,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/704\/revisions"}],"predecessor-version":[{"id":1252,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/704\/revisions\/1252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/media\/700"}],"wp:attachment":[{"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}