{"id":641,"date":"2023-10-01T18:55:46","date_gmt":"2023-10-01T21:55:46","guid":{"rendered":"https:\/\/showcases.hands.com.br\/?p=641"},"modified":"2023-10-17T12:31:14","modified_gmt":"2023-10-17T15:31:14","slug":"wella-opi","status":"publish","type":"post","link":"https:\/\/showcases.hands.com.br\/?p=641","title":{"rendered":"WELLA OPI"},"content":{"rendered":"\n<div class=\"conteudo-case\">\n\t<div class=\"imagem-topo\">\n\t  <img decoding=\"async\" src=\"https:\/\/showcases.hands.com.br\/wp-content\/uploads\/2023\/10\/topo_wella.png\" \/>\n\t<\/div>\n\n\t<div class=\"conteudo-post\">\n\t\t<h1>WELLA OPI<\/h1>\n\t\t\n\t\t<div class=\"box-conteudo\">\n\t\t\t<div class=\"box-texto\">\n\t\t\t\t<div class=\"linha\">\n\t\t\t\t\t<h2>ANO: <\/h2>\n\t\t\t\t\t<p>2023<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"linha\">\n\t\t\t\t\t<h2>CASE: <\/h2>\n\t\t\t\t\t<p>Para o lan\u00e7amento da nova linha de esmaltes OPI da Wella, criamos essa intera\u00e7\u00e3o onde, atrav\u00e9s de uma estrat\u00e9gia de segmenta\u00e7\u00e3o para impacto via push e display, os usu\u00e1rios eram direcionados para uma a\u00e7\u00e3o no navegador onde, utilizando a c\u00e2mera do pr\u00f3prio celular, era poss\u00edvel experimentar todas as op\u00e7\u00f5es do cat\u00e1logo, testar quais cores e formatos mais combinavam e ao final efetuar sua compra no site da marca.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"box-video\">\n\t\t\t\t<video poster=\"https:\/\/showcases.hands.com.br\/wp-content\/uploads\/2023\/10\/capa-wella.png\" controls>\n\t\t\t\t\t<source src=\"https:\/\/showcases.hands.com.br\/wp-content\/uploads\/2023\/10\/MockupVideo_Proposta_OPI_LP.mp4\" type=\"video\/mp4\">\n\t\t\t\t<\/video>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>WELLA OPI ANO: 2023 CASE: Para o lan\u00e7amento da nova linha de esmaltes OPI da Wella, criamos essa intera\u00e7\u00e3o onde, atrav\u00e9s de uma estrat\u00e9gia de segmenta\u00e7\u00e3o para impacto via push e display, os usu\u00e1rios eram direcionados para uma a\u00e7\u00e3o no navegador onde, utilizando a c\u00e2mera do pr\u00f3prio celular, era poss\u00edvel experimentar todas as op\u00e7\u00f5es do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16,15,14,27],"class_list":["post-641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria","tag-beauty","tag-lp","tag-realidade-aumentada","tag-try-on"],"_links":{"self":[{"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=641"}],"version-history":[{"count":2,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/641\/revisions"}],"predecessor-version":[{"id":663,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/641\/revisions\/663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/media\/386"}],"wp:attachment":[{"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}