{"id":635,"date":"2023-10-01T18:50:44","date_gmt":"2023-10-01T21:50:44","guid":{"rendered":"https:\/\/showcases.hands.com.br\/?p=635"},"modified":"2023-10-02T10:14:34","modified_gmt":"2023-10-02T13:14:34","slug":"inpev","status":"publish","type":"post","link":"https:\/\/showcases.hands.com.br\/?p=635","title":{"rendered":"INPEV"},"content":{"rendered":"\n<div class=\"conteudo-case\">\n\t<div class=\"imagem-topo\">\n\t  <img decoding=\"async\" src=\"https:\/\/showcases.hands.com.br\/wp-content\/uploads\/2023\/10\/topo_inpev.png\" \/>\n\t<\/div>\n\n\t<div class=\"conteudo-post\">\n\t\t<h1>INPEV<\/h1>\n\t\t\n\t\t<div class=\"box-conteudo\">\n\t\t\t<div class=\"box-texto\">\n\t\t\t\t<div class=\"linha\">\n\t\t\t\t\t<h2>ANO: <\/h2>\n\t\t\t\t\t<p>2022<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"linha\">\n\t\t\t\t\t<h2>CASE: <\/h2>\n\t\t\t\t\t<p>Atrav\u00e9s de impacto via Push Display, o cluster \u00e9 direcionado \u00e0 uma landing page de catch game. O objetivo \u00e9 pegar a maior quantidade de gal\u00f5es atrav\u00e9s de uma garra. Dessa forma, conseguimos segurar a audi\u00eancia e trazer informa\u00e7\u00e3o de uma forma divertida e did\u00e1tica. Ao final, um CTA direciona para o agendamento de devolu\u00e7\u00f5es.<br>\n\t\t\t\t\tO case foi duplamente premiado pela Internet Advertising Competition (IAC Awards), colocando nosso nome entre os vencedores da 21\u00aa edi\u00e7\u00e3o da premia\u00e7\u00e3o promovida pela Web Marketing Association (WMA), de Boston, EUA.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"box-video\">\n\t\t\t\t<video poster=\"https:\/\/showcases.hands.com.br\/wp-content\/uploads\/2023\/10\/capa-inpev.png\" controls>\n\t\t\t\t\t<source src=\"https:\/\/showcases.hands.com.br\/wp-content\/uploads\/2023\/10\/MockupVideo_Proposta_Inpev_LP-1.mp4\" type=\"video\/mp4\">\n\t\t\t\t<\/video>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>INPEV ANO: 2022 CASE: Atrav\u00e9s de impacto via Push Display, o cluster \u00e9 direcionado \u00e0 uma landing page de catch game. O objetivo \u00e9 pegar a maior quantidade de gal\u00f5es atrav\u00e9s de uma garra. Dessa forma, conseguimos segurar a audi\u00eancia e trazer informa\u00e7\u00e3o de uma forma divertida e did\u00e1tica. Ao final, um CTA direciona para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":380,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17,15,19],"class_list":["post-635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria","tag-agro-pets","tag-lp","tag-mini-game"],"_links":{"self":[{"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=635"}],"version-history":[{"count":2,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/635\/revisions"}],"predecessor-version":[{"id":666,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/635\/revisions\/666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=\/wp\/v2\/media\/380"}],"wp:attachment":[{"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showcases.hands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}